Media Management

Media Management leads to professions across all media platforms: broadcast, electronic (new media), film, and print. The curriculum, therefore, is categorized by the various occupations and disciplines of media. This is guided by the underlying principle that certain fundamental skill sets and capabilities within these various disciplines apply to the media platforms of broadcasting, electronic, film, and print.

The AEMM curriculum is divided into three levels. Students may take Level I, Level II and Level III courses concurrently, provided prerequisite requirements are met. Please view the core requirements courses for all AEMM majors.

Students must choose one of the following tracks within the Media Management concentration: Management/Engineering/Legal, Development/Production/Programming, Marketing/Sales/Distribution/Aquisition, or Aesthetics/Criticism. Select one and declare it officially in the Advising Center to ensure the most accurate Advising Guide. Complete 12 additional credit hours within your chosen track.

Media Management Required Course
The Business of Broadcasting	3 Credits (required)

Level III - Media Management Concentration

Unless otherwise advised by a faculty advisor, students should select from among the courses in a single arts genre in Media Management. The order of the course listing does not infer priority or sequencing; students should consult with an advisor to select the courses that best fit their needs.

Management/Engineering/Legal	Hrs
Decision-Makers: Media (strongly recommended)	3
Labor Relations for the Arts	3
Film and Video Sound	4
Business of the Film Industry	3
Radio Studio Operations (Radio Department)	4
Ethics in Broadcasting (Radio Department)	3
Introduction to Radio	3
Radio Station Management	3
Management Applications	3

Development/Production/Programming
Decision-Makers: Media (strongly recommended)	3
Programming and Station Operators	3
The Television Producer (Television Department)	3
Television Arts: Production (Television Department)	4
Television Arts: Directing (Television Department)	4
Directing & Production (Television Department, 4 Genres)	3
Producing: Scheduling and Budget Workshop	3
Producing: Film Financing Workshop	1
Producing: Legal Elements Workshop	1
Production Management	1
Post Production Supervision	1
Production Management: Location Management Workshop	1
Production I (Film Department)	6
Production II (Film Department)	6
Magazine Editing	3
Animation I	4
Radio Interviewing	3
The Club DJ	3
The Radio Producer	3
News for the Music Format	2
Lighting I (Film Department)	4
Lighting II (Film Department)	4
Visual Journalism	3
Desktop Publishing	3
Screenwriting I (Film Department)	3
Screenwriting II (Film Department)	3
Copy Editing	3

Marketing/Sales/Distribution/Acquisition
Decision-Makers: Media (strongly recommended)	3
Radio Marketing and Promotion	3
Motion Pictures: Pub, Promo & Advertising	3
Radio Sales	3
Advertising Copywriting II	3
Selling and Buying Media	3
Business of the Film Industry	3
Public Relations Writing I	3
E-Business I	3

Aesthetics/Criticism
Decision-Makers: Media (strongly recommended)	3
The Press, Consumers, and the Music Business: Music as Cultural Practice	3
Aesthetics & Storytelling I & II (strongly recommended; TV)	3
Aesthetics of Cinema (Film Department)	3
History of Television (Television Department)	3
Consumer Behavior (Adcult)	3
Ethics in Broadcasting	3
Screenwriting I (Film Department)	3
Screenwriting II: The Feature Film	3
History of Cinema (Film Department)	3
Culture, Race, and the Media	3
Introduction to Mass Media	3
Television and Society	3

Practice Courses (min. 6 cr. hrs. req.)
The Press, Consumers, and the Music Business: Music as Cultural Practice
The Television Producer (Television Department)
Television Arts: Production (Television Department)
Programming and Station Operations
Film and Video Sound
Magazine Editing
Animation I
Lighting I
Lighting II
Selling & Buying Media
Copywriting & Popular Culture
Screenwriting I
Screenwriting II
Acting I
Media Publishing

Context Courses (min. 6 cr. hrs. req.)
Comparative Cultural Policy
Ethics and Business of the Arts
Culture, Race, and the Media
History of Television
History of Cinema
Aesthetics of Cinema
Television and Society
Aesthetics and Storytelling I
Aesthetics and Storytelling II
Semiotics for Creators of Popular Culture
Introduction to Mass Media
U.S. Constitution: Limiting Power
The Artist in Society

Internship: Management 28-3188

See your Internship Coordinator to select and register for your internship. You must have a cumulative gpa of 3.0 or higher and you must have completed a minimum of 60 total credit hours to register for internship.

Coordinator/Faculty Advisor
for Media Management - Angelo Luciano Bio, Mary Filice Bio,  Margie Nicholson Bio

Effective Fall 2006
Revised: 3/31/06