E-Business and New Media Management

As the internet continues to change the way businesses and arts organizations operate, knowledge of e-business is more important than ever. The courses in the E-Business and New Media Management program will provide arts managers with the skills necessary for success in the new millennium.

The AEMM curriculum is divided into three levels. Students may take Level I, Level II and Level III courses concurrently, provided prerequisite requirements are met.

Level III - E-Business and New Media Management Course Offerings

Please view the core requirements for all AEMM majors. Unless otherwise advised by a faculty advisor, students should select from among the courses in a single arts genre in E-Business and New Media Management. The order of the course listing does not infer priority or sequencing; students should consult with an advisor to select the courses that best fit their needs.

Concentration Courses (min. 15 crs. hrs. req.)
E-Business I	3
E-Business II: Strategies	3
E-Business III: Decision Making	3
E-Business Practicum	3
Management Applications of the Web	3
Topics in New Media Management	1
Arts Entrepreneurship I	3
Retail Management	3

Practice Courses (min. 6 crs. hrs. req.)
Database Management
Information Project Management
Online Publishing and Production
Writing for New Media
Designing for the Web I
Designing for the Web II
Computer Games I
E-Commerce/Database Marketing
Interactive Advertising
Public Relations Using the Internet

Context Courses (min. 6 crs. hrs. req.)
New Media Literacy
Comparative Cultural Policy
Technology, Art and Society
Computer in the Arts Seminar: Defining a Digital Age
Aesthetics of Interactive Multimedia
Art for Interactive Multimedia
Introduction to Mass Media
Digital Media Culture
History of Computing Culture

Coordinator/Faculty Advisor for E-Business and New Media Management:
Dawn M. Larsen Bio

Effective Fall 2006
Revised: 3/28/06