Advertising Art Direction
Advertising Design in Chicago
The role of designers in advertising is to communicate to the consumer the products, services, or ideas of their clients. Designers must create an impact upon the viewer through visual images appearing in magazines, newspapers, and television. To do this, advertising designers must be sensitive to both copy and visuals when carrying out creative concepts. They must have an understanding of market trends, consumer attitudes, and social change, and these must be reflected in the finished art work. In Chicago there are well over 500 advertising agencies employing over 15,000 people. A large number of international agencies headquarter here, including Leo Burnett and J. Walter Thompson.
The Advertising Design Program
Following the pattern of their future careers, students often work in teams to complete projects. Adopting the role of photographer, illustrator, art director, copywriter, and television director, students learn to express ideas to their coworkers both verbally and visually. Projects include advertising campaigns that cover the media, promotional materials, point-of-sale advertising, and television advertising. Professional art directors and creative directors working in Chicago agencies teach many of the classes. Students learn problem solving, concept development, copywriting skills, marketing strategies, typography, photography, and visual imaging. Their background is further developed by a well-integrated Core Curriculum of fine arts and design courses.
The role of designers in advertising is to communicate to the consumer the products, services, or ideas of their clients. Designers must create an impact upon the viewer through visual images appearing in magazines, newspapers, and television. To do this, advertising designers must be sensitive to both copy and visuals when carrying out creative concepts. They must have an understanding of market trends, consumer attitudes, and social change, and these must be reflected in the finished art work. In Chicago there are well over 500 advertising agencies employing over 15,000 people. A large number of international agencies headquarter here, including Leo Burnett and J. Walter Thompson.
The Advertising Design Program
Following the pattern of their future careers, students often work in teams to complete projects. Adopting the role of photographer, illustrator, art director, copywriter, and television director, students learn to express ideas to their coworkers both verbally and visually. Projects include advertising campaigns that cover the media, promotional materials, point-of-sale advertising, and television advertising. Professional art directors and creative directors working in Chicago agencies teach many of the classes. Students learn problem solving, concept development, copywriting skills, marketing strategies, typography, photography, and visual imaging. Their background is further developed by a well-integrated Core Curriculum of fine arts and design courses.