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Columbia College Chicago
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Advertising Art Direction

Our Bachelor of Fine Arts in Advertising Art Direction program trains students to visually communicate to consumers about the products, services, or ideas of their clients. Through the classroom experience, students learn multiple roles: creative director, market researcher, photographer, illustrator, copywriter, and television director. They are trained in visual problem solving, creative strategic planning, branding, copywriting, marketing analysis, advertising theory and advertising photography. Just as in the industry, students often work in teams to complete projects, verbally and visually expressing their ideas to colleagues and instructors. Projects include advertising campaigns comprising television commercials, collateral marketing, point-of-purchase advertising, out of home advertising, guerilla marketing and related ancillary new media. Professional art directors and creative directors from Chicago’s agencies teach many of our classes. Our well-integrated arts core curriculum combined with liberal arts courses further develops our students’ education. Students also have the benefit of access to Chicagoland advertising community events and our professional internship program. The Professional Portfolio Development course assists graduating seniors with practical preparation for the transition from student to professional practitioner.

Advertising Art degree requirements, 2013-2014

2nd BA Degree Requirement
BA Degree Requirement