Creative Sports Marketing

What If I Started My Concentration in Creative Sports Marketing?

If you entered before Fall, 2007, you will be able to complete your Concentration in Creative Sports Marketing. This concentration enables you to join one of the fastest-growing industries—sports marketing—by preparing you in the areas of public relations, advertising, promotion, market research, and event planning. The subject of ethics and its implications within the field of sports marketing are interwoven throughout the curriculum.

Minimum courses to complete: 6

54-1701 Public Relations Writing
54-1702 Special Events and Promotions
54-1800 Introduction to Sports
54-2801 Sports Public Relations and Marketing
54-2802 Marketing Communication Law
54-3502 Developing a Marketing Plan

Required Electives

Minimum courses to complete: 2

Choose two courses from the following list of electives.

53-2520 Sports Reporting
41-2200 Radio Sportscasting
41-1307 Radio Sports Play-by-Play
22-2120 Art Since 1945
49-2656 History of Sport in the U.S.

Created in Fall 2007. This is an unofficial listing of requirements. Please check with the College Advising Center for your official degree requirements.