After 38 years full-time in advertising, I currently enjoy teaching at Columbia and occasionally doing some consulting and freelance media projects.
My First Real Job
My first real job was in research for a WIND-AM radio, a station owned by Westinghouse Broadcasting. I was responsible for providing rating information to the General Manager, Program Director and Sales Staff, develop sales research promotion pieces, and lending a hand on sales proposals. My mentor was a smart, wonderful gentleman who had his doctorate in marketing research and most importantly, was a natural born teacher. Westinghouse had developed a slide rule and computer program for developing reach/frequency, a major innovation for media, which we used to help sell radio and plan radio for a variety of clients. This job helped me to find my passion and launched my career.
Created a consistent strategic approach to unify media planning and buying for all Dodge Dealer Advertising Associations west of the Mississippi through leading Account/Media team meetings across ten offices.
Created the inaugural BBDO Chicago Assistant Media Planner Training Program for all agency-wide media team junior level employees to develop and enhance their media knowledge/skills.
Recipient of the prestigious BBDO Detroit’s 2002 Sterling Award, one of five awards given out of 1,500+ employees, acknowledging outstanding contributions made to BBDO.
What Drives Your Professional Career
A life long curiosity and desire to learn about marketing and media and how clients put it all together. It’s a demanding field but never dull. It is always changing with new twists. I consider myself extremely fortunate to have found work in an area that I love along with being blessed with a high energy level to meet the demands.
Advice or Help for StudentsExplore and find your passion. Work is demanding but if you are in an area that your enjoy it won’t seem like “work”. Do it to the best of your ability and persevere. If at first you don’t succeed, try, try again,” often times one job will lead to another.