I am the Co-Founder of Raymi Productions (www.raymiproductions.com), a Chicago marketing and event production company with a focus on food, fashion and philanthropy. My company produces annual signature events around the city including The Taste of the Gold Coast, the Taste of Streeterville, Shop IN Chicago and more in addition to working with private clients on events, social media, marketing and PR.It’s exciting to return to Columbia to co-teach the NSAC Ad Practicum capstone course in addition to teaching one of the “Marketing Yourself” courses.
My First Real Job:
After graduating from Columbia (which included two internships while I was a
student in sales and at a boutique agency), I worked as a Marketing Coordinator
client-side at a technology company for 3 years. As the Marketing Coordinator I
was responsible for all marketing communications initiatives for the U.S.
business lines including the company's website, corporate branding, marketing
collateral, trade show management, company brochures, document templates and
presentations and more.
After graduating as the Class of 20707 Valedictorian from Columbia College, I negotiated
a significant raise at my first job less than a year in (including title and
salary). My responsibilities had increased and therefore I knew my compensation
and title should match appropriately.
Most recently, for my own company I’ve been featured in many media outlets (TV and Print) for my events including ABC, NBC and CBS, the Chicago Tribune, and being named by TCW magazine as one of Chicago's 'IT' Girls in the November 2012 issue.
What Drives Your Professional Career:
As Steve Jobs said; “The only way to do great work is to love what you do. If
you haven’t found it yet, keep looking. Don’t settle. As with all matters of
the heart, you’ll know when you find it.”
Advice or Help for Students:
For students specifically looking to get into event planning, the need for
organization, strong communication within a team, and attention to detail are
3 Networking Tips:
1. Maintain the mentality that everybody knows somebody; every connection can
2. It’s important to become involved in the community through non-profit organizations or other groups. It’s a good way to make a difference, help with something you believe in and make connections outside of the professional sphere.
3. Attend networking events and social events. After the events, follow up with the connections you make, add contacts to LinkedIn and send a thank you letter (when appropriate).
3 Tips to Stand Out Amongst Job Competition:
1. Always be prepared: have your resume and portfolio up-to-date at all times and walk into an interview knowing as much as you can about the company and the interviewer. Also, ALWAYS have questions to ask.
2. Perception is reality. First impressions count, so present yourself in the way that you want them to perceive you.
3. Stay up-to-date on important technology (social media, etc) and utilize your resources - professors, peers, and associations.