Rachel Ready

Current Career

Aside from being an adjunct faculty member at Columbia College, I am a marketing and media consultant for a local dot-com start-up company that is specific to the professional sports industry (FantasyProtect.com).

What was your first “real-world” job?

My first real-world job was working at Starcom Media Services, a Division of Leo Burnett, in the media-billing department. This early opportunity led to a position as a media buyer at Starcom.

Professional Accomplishments

Developing a media plan for the Dominican Republic Tourism Board was one of my first professional accomplishments. The media plan needed to adhere to a strict budget and, to this day still attracts attention.  Creating a plan that was cost effective and attractive to the client was a challenge.

Earning my master’s degree was a pivotal and fulfilling step in my professional development. Also, as an adjunct faculty member, I worked with Introduction to Media instructors to advance the course and create a template for the Strategic Media Plan Award.

What Drives Your Professional Career

The desire for self-improvement and eagerness to share in the learning of others drives my professional career.  Dynamic and results-driven relationships with external business partners and students continue to foster a sense of professional and personal satisfaction.

Advice to Students

Words of advice that would be helpful to any student are to stay positive in the classroom, engage in the learning, and set attainable goals each semester.