I am currently the senior vice president of creative and strategic development at Jasculca Terman and Associates Inc., a strategic communications firm that specializes in public affairs, event planning and management, as well as creative services. In this role, I coordinate our firm’s new business development for a variety of nonprofit and education-related clients, while also providing client service. In addition, I serve as a core member of the firm providing communications training and crisis communication services to clients.
My First Real Job
My first job related to marketing communication was Assistant Dean of marketing and enrollment management at South Suburban College in South Holland. I worked there from 1988-1996. We were early innovators of integrated marketing communications — we were a small shop that had to do it all, but I’ve been a big believer since. I am a community college graduate myself, and I am so proud to see the renaissance of this sector in higher education.
The professional accomplishments I am most proud of are the 2008 Platinum Trumpet Award from the Publicity Club of Chicago in recognition of our work on the Cool Globes: Hot Ideas for a Cooler Planet public art project and the 1992 “Those Who Excel” award I received from the Illinois State Board of Education for my school district board leadership.
What Drives Your Professional Career
My work at Jasculca Terman and Associates Inc. is driven by the compelling nature of the public policy issues with which our clients are engaged: health care, education, transportation, and energy. These are issues that impact quality of life and really matter to people and organizations. I strive to provide strategic and creative solutions to clients that are not cookie-cutter, but designed to address their unique communications needs and challenges. And I love the culture of the agency where I work — there is a real desire to deliver excellent results and to push ourselves and our clients to achieve this goal.
Advice or Help For Students
- Stop thinking like a student! Empower yourself to be proactive and strategic in your analysis and in the development of creative, impactful messages, strategies and tactics to achieve your marketing communication goal.
- Take yourself and your coursework seriously. Proofread your work and be relentless in pushing yourself to demonstrate thoughtful insights and to articulate your ideas in a clear, compelling manner.
- Prepare to be a lifelong learner. Your education doesn’t end the day you earn your Columbia College diploma. In many ways, that’s just the beginning. Get in the practice of reading industry journals and books, participating in professional associations and networking with colleagues to keep the way you think and your skills fresh.