Margot Wallace
Margot Wallace is a member of the full-time faculty in the Department of Marketing Communication at Columbia College Chicago, teaching marketing and copywriting courses. She has just developed a Brands & Branding course, the first undergraduate course in the country to address branding from a marketing perspective.
Her publications include "Museum Branding," the only book to for address this aspect of museum marketing, and Paris by Heart, a consumer travel newsletter. She speaks on museum marketing and branding at conferences worldwide.
Margot is former vice president and creative director of J. Walter Thompson Advertising (JWT) in Chicago where she worked on Kraft, Oscar Mayer, Kellogg's, Sears, Northern Trust Bank, Quaker and other national consumer and business-to-business accounts. She formed and headed the sales promotion creative group.
As a marketing communications consultant, Margot has developed branding campaigns for food, education, museum and financial services clients.
Margot Wallace holds an MA from DePaul University, a BA from the University of Michigan, and a Dipl?me d'?tudes from the Sorbonne in Paris.