Margot Wallace is Associate Professor of Marketing Communication at Columbia College Chicago, teaching marketing and advertising courses. She has pioneered courses in brands and branding, the retail experience, and visual communications in marketing.
Her publications include "Museum Branding" (2006, AltaMira Press), the only book to address this aspect of museum marketing, and "Consumer Research for Museum Marketers: Audience Insights Money Can't Buy," (2009, AltaMira Press) a comprehensive look at ethnographic research and insight marketing. She speaks on museum marketing and branding at conferences worldwide.
Professor Wallace is former vice president and creative director of J. Walter Thompson Advertising (JWT) in Chicago where she worked on Kraft, Oscar Mayer, Kellogg's, Sears, Northern Trust Bank, Quaker and other national consumer and business-to-business accounts. She formed and headed the sales promotion creative group.
As a marketing communications consultant, Margot has developed branding campaigns for food, education, museum and financial services clients.
Margot Wallace holds an MA from DePaul University, a BA from the University of Michigan, and a Diplôme d'Études from the Sorbonne in Paris.