Marketing

What Are the Requirements for the Marketing Concentration?

The Marketing Concentration will help you understand marketing, branding, and the marketing process. Our curriculum is informed by an integrated focus on the research-based planning, pricing, production, distribution, and promotion of goods and services. You will learn to identify marketing opportunities and challenges, develop viable marketing strategies, implement strategic marketing plans, and assess an organization’s preparedness to support and fulfill the marketing process. The subject of ethics and its implications for the marketing functions are interwoven throughout the curriculum.

Marketing Core

12 CREDIT HOURS

54-1501 Introduction to Sales Promotion
54-1503 Introduction to Sales & Sales Management
54-2515 Technology for Marketing
54-3501 Marketing Case Workshop
 
CAPSTONE CLASS
 
Minimum courses to complete: 1 (3 CREDIT HOURS)

54-3502 Developing a Marketing Plan

ELECTIVES
 
Minimum courses to complete: 4 (12 CREDIT HOURS)

54-1800 Introduction to Sports Marketing
54-2502 Creativity and Marketing
54-2503 Marketing Not-for-Profit
54-2504 Customer Information Marketing
54-2510 Brands & Branding
54-2801 Sports Public Relations and Marketing
54-2802 Marketing Communication Law
54-2804 Advertising and Promotion for Sports Marketing
54-3088 Internship: Marketing
54-3089 Internship: Marketing
54-3503 New Products Marketing
54-3504 The Account Executive and the Brand Manager
54-3520 Visuals for Communication
54-3523 Topics in Marketing (Various Subjects)
54-3530 Hispanic Marketing
54-3535 Global Marketing
54-3810 Applied Consumer Insights
54-3811 Applied Marketing Intelligence

Created in Spring 2008. This is an unofficial listing of requirements. Please check with the College Advising Center for your official degree requirements.