Public Relations Concentration

What Are the Requirements for the Public Relations Concentration?

Our Public Relations Concentration helps you develop theoretical and practical appreciation for communication strategies aimed at shaping the public perceptions and attitudes towards an issue, organization, institution, product, and/or  service. Using a real world approach, you will be taught how to analyze public relations problems and then formulate and implement viable strategies for problem resolutions. You are also taught to write effectively for all media, deploy diverse resources and tools in fulfillment of public relations goals. The subject of ethics and its implications for the PR functions are interwoven throughout the curriculum.

PR Core
 
Minimum courses to complete: 5 (15 CREDIT HOURS)
 
54-1701 Public Relations Writing I (WI)
54-2701 Public Relations Cases & Crisis Communication
54-2707 Public Relations Issues
54-2708 Social Change Communication
54-3702 PR Campaigns
 
AGENCY / CORPORATE CONCENTRATION
 
Minimum courses to complete: 0
 
9 CREDIT HOURS - Marketing Communication majors with a concentration in Public Relations are required to complete 9 credit hours of electives in the Agency/Corporate, Public Policy/Nonprofit, or Sports Marketing Focus Areas. Select a minimum of three courses from the three focus areas below.

54-1503 Introduction to Sales & Sales Management
54-1702 Special Events and Promotions
54-3701 Public Relations Presentation Skills (SP)
 
PUBLIC POLICY/NONPROFIT CONCENTRATION
 
Minimum courses to complete: 0
 
54-1702 Special Events and Promotions
54-2704 Public Relations for Arts, Culture and Social Services
54-2705 Political & Government Public Relations
54-3701 Public Relations Presentation
54-3703 Grassroots Political Communication

INTERDISCIPLINARY REQUIREMENTS
 
Minimum courses to complete: 3 CREDIT HOURS
 
54-3088 Internship: Marketing
54-3704 Internal Marketing

Created in Fall 2007. This is an unofficial listing of requirements. Please check with the College Advising Center for your official degree requirements.