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Columbia College Chicago
Overview

Overview

School History/Philosophy/Mission

Columbia College Chicago, an urban institution committed to providing access, opportunity and excellence in higher education, delivers innovative degree programs in the visual, performing, media and communication arts to more than 10,000 students in a variety of undergraduate and graduate majors.

Founded in 1890 as a communications school for women, Columbia was revisioned in 1963 as a liberal arts college with a "hands-on minds-on" approach to arts and media education and a progressive social agenda. This tradition of social engagement is reflected in Columbia's Mission, which is "to educate students who will communicate creatively and shape the public's perceptions of issues and events and who will author the culture of their times...."

Through the diversity of its students and graduates, the school brings a rich vision and multiplicity of voices to American culture.

About the Columbia College Identity

The term visual identity is used to describe the various visual manifestations of an organization - not only its logo, but the other aspects of its physical presentation, such as its standard layouts (e.g., stationery or signage), typography, color schemes, and interior design. Leading communications theorists agree that when the visual identity of an organization is managed through its various communication vehicles, the visual identity itself becomes an organizational resource. Columbia's visual identity program is just such a resource.

This reference manual provides clear guidelines for implementing the visual identity in a range of communication vehicles. The elements of the college's visual identity are a carefully defined and developed representation of the spirit of Columbia.