Positioning Statement

Out of the research that contributed to an understanding of the college's brand personality and promise, a positioning statement has been crafted. This positioning statement forms the foundation of the Columbia College Chicago brand. Columbia's positioning statement is:

CREATE...CHANGE

These two verbs embrace the innovative, creative enterprise of the college, while reflecting the civic-engagement imperative contained in the Mission statement. The positioning statement also suggests the life-transforming impact of the arts on individuals within the larger society.