Unit or Program Ads
Departmental ads contain specific information for that particular department and should maintain the overall identity of the college.
Here are examples of departmental ads where the headline is very prominent as well as the Columbia logo, positioned in the lower portion of the ad page. copy appears
in Franlkin Gothic, and the disc is centered vertically. The unit or program logo should not compete visually with the institutional mark, and they should be physically separated from each other by sufficient visual space.
Departmental ads need not use the Institutional tagline.