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Columbia College Chicago
Distinctive Graphic Treatments

Distinctive Graphic Treatments

Units' marks or logos not conforming with guidelines on page 59 will no longer be supported, though distinctive graphic treatments may be developed within a family of publications to represent specific departments or programs - i.e., Manifest or the Portfolio Center.

The posters below illustrate how certain departments, and particularly, reoccurring events have a family look that is carried through all pieces pertaining to the department or event. For example the photography department materials consist of large images with colors used to complement the image. typography style is the same for each piece in the family of materials. The wordmark is prominent on each piece and the disc is positioned where it has space surrounding it.

These are posters for the english department's poetry reading events. The posters utilize variations of the same design style and elements, again creating a family look for the department.