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Columbia College Chicago
Content Formatting Guidelines
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Content Formatting Guidelines

The text formatting guide for theLoop is working guide based on the college Editorial Style Guide. Below is the quick reference version for content admins.

text format samplePersonal Names (Columbia-related only) = Bold

Books, Magazines, Movies, Plays, Radio Shows, Exhibitions = Italics

“TV Series, Poems, Songs, Lectures” = Quotes

Film Festivals, Conferences = no punctuation

Important content = bold:

Super Important Content = Bold + Hex Color as
To format Super Important Content, click on the text color tab in the formatting menu. (Its the "letter A" tab). This will drop down a palette of colors to choose from. Under this palette you will click on "Add Hex Color" which will open a Firefox popup. Enter "#ED4A28 in the popup and click enter.

Event cancellations, change of venue qualify as insanely and obscenely important information.

Because we are more casual in our language at Columbia, we use the term alum rather than alumna/alumnus. Degreed alums are listed with their degree and grad year: Lila Colum (M.A. '05). Non-degreed alumni are listed with grad year only – no degree type: Lila Colum ('05).


Lila Colum (M.A.'05) recently authored the book, RSS Columbia: Insights into New Media in Academia. Chapters from the book are currently being adapted for TV in the series "Mediademia," and a movie version called CCCRSS!, based on the closing chapter of the book, is under negotiation. Lila is an alum of the Interdisciplinary Arts department at Columbia.

Other formatting notes:
  • paste plain textWhen pasting content into the content editor window, please DO NOT paste directly from Word. It has hidden embedded HTML tags that change the text formatting and make the code messy. When pasting text into the editor window, always use the "Paste Plain Text" button in the toolbar. This ensures that all existing formatting tags are stripped so text appears consistently formatted when published.
  • Refrain from using hyperlinks or images in the summary/teaser copy area – they should only be in the body copy. The copy in the summary/teaser area should be kept short; one or two sentences including the important date/time/location info. Complete details and all relevant information from summary should be repeated in the body copy.
  • Please DO NOT enter events twice so that they will appear at the top of the feed (closer to the event date). It clutters the feed. Instead, change the start date. The feed is ordered by the start date and the archive date. So, if you want an event that you entered into the feed in March to now appear at the top of the feed, you open the item to edit it and change the start date to yesterday/recent date and then the item should appear at the top of the feed. The archive date simply controls when the item disappears. The spacing between feed items increases or looks odd if there are any extra returns after the text of the summary.
  • When formatting images, please DO NOT resize the image to a format larger than the original dimension. This causes pixelization and distortion of the image. Images in the body of a news article or event will be no larger than 300 pixels wide (roughly 60% of text column).

For a comprehensive look at how to edit and stye content go to the college's Editorial Style Guide.