Michelle Rosen

Shelley Rosen is a native of Chicago.  She received her undergraduate degree from the University of Michigan.  For the majority of her twenty-year career, she has been working for leading global advertising agencies, where she has developed new relationships and managed global multi-national brands. 

Ms. Rosen was with the McDonald's Corporation for three years, where her role was two-fold.  In the International Marketing department, she led Global Brand Strategy for 120 countries.  She spearheaded the first effort, in the history of the decentralized company, to define and communicate the essence of the corporate brand to over 1.5 million employees in the global network.  The impact of this effort helped their overall leadership develop an annual business-planning process, and organize consumer communication.  This effort also led to a system-wide strategy for achieving greater levels of loyalty within its vast network. 

In 2001, Ms. Rosen joined Corporate Strategy to lead a global, cross-functional team to define the long-term growth strategy for McDonalds Corp.  Her team created new business ventures and platforms to add to the corporate growth portfolio, and to help achieve aggressive, long-term financial goals.  She also set principles in place for a leadership-training program meant to inspire their people to innovate from within their own culture. 

Shelley Rosen is now the CEO of Airlift, an innovative idea company in Chicago.

Ms. Rosen is the founder of a women's network called "Pink Think." "Pink Think" is designed to build confidence in women and to help them achieve their dreams through networking.