Anju Ahuja specializes in the growth and market positioning of media enterprises.
Ms. Ahuja and her partners co-founded consumer and media focused corporate development firm Psyche Manufactory in 2005. She works closely with CEOs, leadership teams, entrepreneurs and boards on strategy related to mobile, game, film, television and online content, including engagement and monetization strategies around highly interactive platforms such as MMOs and marketplaces. She has addressed various consumer, professional and business segments with an emphasis on those that are emerging or poised for new content. On occasion she assumes leadership roles at client companies on a fractional and interim basis, focusing on corporate development matters such as financing, strategic partnering, mergers and acquisitions, and scaling operations. She oversees the firm’s advisory engagements and collaborates on proprietary content development.
Prior to Psyche Manufactory, Ms. Ahuja assisted in raising $150 million in digital media and technology venture capital as a founding partner of MK Capital. Previously, she worked with the same partners as a principal with First Analysis where she sourced, evaluated and oversaw venture and private equity investments across a family of funds with over $500 million under management. She identified emerging markets well ahead of the venture industry, educated the partnership on key characteristics and pursued investment opportunities in then-nascent sectors such as mobile marketing/media, self-service/kiosks and XML. As a venture capitalist, Ms. Ahuja was intensively engaged with her portfolio companies on business development and market positioning. She was previously with Bank of America’s leveraged buyout group, where she enabled the management teams of struggling portfolio companies to generate positive returns, restructurings and successful exits. Prior to focusing on media and technology, she began her career at the Boston Consulting Group, working on strategic engagements for Fortune 500 clients with diverse business problems.
Outside of the office, Ms. Ahuja is a strong proponent of “infrastructure investing” in needs-based segments of the world. She has served on a regional executive committee and board of the U.S. Fund for UNICEF, chaired the board of a technology and communications charter school, vice chaired the alumni board at the University of Chicago, jointly created and produced leadership and board training for female executives in Silicon Valley through the Forum for Women Entrepreneurs and has additionally held board and committee seats at other organizations. She is currently Co-Chair of the President’s Advisory Council of Columbia College Chicago, a media and arts school, where she developed the content for graduate entrepreneurship and new business ventures in media and the arts and subsequently taught the class. She is an external advisory board member of the Center for Global Health, an international interdisciplinary program in health research and education based at the University of Chicago. Ms. Ahuja has an MBA from Kellogg School of Management, Northwestern University, and a BA in Economics from the University of Chicago.
She enjoys detouring family and friends into extemporaneous comedy, being happily displaced in foreign countries, listening to experimental music and watching art house films.