Graduate Admissions

Master of Arts Management MAM

Performing Arts Management

Master of Arts Management students interested in Performing Arts Management can take electives that explore how advances in database technologies have expanded marketing strategies and streamlined ticketing systems. Courses examine a variety of topics, such as innovative approaches to fundraising and methods for maximizing outreach via social media.

Master of Arts Management students have interned with or been hired by Lyric Opera of Chicago, Steppenwolf Theatre, Joffrey Ballet, Goodman Theater, and the Illinois Arts Council.

Possible electives include:

Customer Relationship Management

This course gives students a working knowledge and hands-on experience of Tessitura, the leading box office and customer relationship management software for the arts, and the only system integrating ticketing, marketing, fundraising, reporting, and internet sales into a single database. This software has already been adopted by all the major opera, symphony and theatre companies in the United States. For arts organizations, Tessitura brings the promise of more efficiency, and for customers, better service.

Revenue Generation Strategies for Live Entertainment

To be successful in an economy that is rapidly changing, future managers will have to investigate new and creative ways to maximize box office revenues and look beyond the norm for new sources of profit. This course presents all revenue maximization techniques, including box office management/ticketing, yield management, bartering, licensing, concessions, sponsorship, and media contracts, their applications and their functions in the not-for-profit and for profit sectors of the live entertainment industry, including theater, concerts and sport events.