Interactive Arts and Media (IAM)
About IAM BA and BFA
In the Interactive Arts and Media major, students invent creative design solutions that focus on the user and prepare for careers within the dynamic and expanding fields of interactive design and development. IAM is ideal for both the creative artist who possesses digital/computer-based skills and the backend developer/coder /programmer with an aesthetic eye, strong work ethic and an impulse to innovate.
The major emphasizes the principles of user interface and experience design anchored by a strong dose of back-end technical skill development. By synthesizing your digital design skills, creativity and knowledge of user-centered interaction theory, students create versatile projects that reach a wide variety of clients and audiences.
In their senior year, students participate in a dynamic capstone team class where they perform a specialized role within an interactive multimedia production team. Upon successful completion of the program, students present a professional web-based portfolio featuring a body of work that demonstrates a mastery of navigational interfaces, search engine optimization and visual identity design.
At Orientation you will learn more about pursuing a BFA in Interactive Arts and Media if you are interested. BFA students learn to integrate image, sound, motion, story and interactivity to create compelling new media works using emerging technologies. Students develop technical, design and conceptual skills to create new forms of digital art and storytelling that emphasize process and experimentation.
Recommended First-Semester Classes
We recommend all IAM students take the following courses in their first semester:
- 36-1501 Intro. to Programming
- 36-1010 Computational Media Development
- 36-1300 Digital Image Design