Advertising Concentration

What Are the Requirements for the Advertising Concentration?

The Advertising Concentration will help you develop a solid understanding of the principles of advertising psychology and the development of effective advertising strategies, concepts, and techniques, whether targeted to the overall mass consumer market or to selected market segments.  You’ll also acquire hands-on experience in applying those principles to your individual interests and career goals. You will also be exposed to ongoing and emerging advertising management and ethical issues from a real-world perspective.

Advertising Core
 
Minimum courses to complete: 5 (15 CREDIT HOURS)

54-1501 Introduction to Sales Promotion
54-1605 Advertising Copywriting I
54-3670 Semiotics for Creators of Pop Culture (WI)
54-2601 Advertising Workshop OR
 54-3975 Concepting & Brainstorming
54-2602 Advertising Production I OR
 54-1604 Interactive Advertising

Elective Courses

Choose any three courses or two courses and an internship to total 9 credits from the interest categories below.  (Additional credits may count toward college wide credits.)

Account Planning

54-2604 Advertising Campaigns and Case Studies
54-3675 Buzz in Marketing Communication
54-3810 Applied Consumer Insights
 
Copywriting / Creative
 
54-2605 Advertising Copywriting II (WI)
54-3601 Copywriting and Popular Culture
54-3603 Copywriter/Art Director Team
 
Media
 
54-2901 Selling and Buying Media
 
Production
 
54-1602 The Art of the Television Commercial in Pop Culture
54-2615 Advertising Production II: Print Production Seminar

General Electives
 
54-2603 Business to Business
54-3602 International Advertising Techniques
54-3672 Topics in Advertising (Various)
54-3970 Adcult at the Movies
54-3088 Internship: Marketing

CAPSTONE

Minimum courses to complete: 1 (3 CREDIT HOURS)
 
54-3604 Creative Portfolio Development
54-3605 Advertising Campaigns Practicum I
54-3606 Advertising Campaigns Practicum II
54-3978 Ad Agency

Created in Spring 2008. This is an unofficial listing of requirements. Please check with the College Advising Center for your official degree requirements.