Media Management
Media Management leads to professions across all media platforms: broadcast, electronic (new media),
film, and print. The curriculum, therefore, is categorized by the various occupations and disciplines of
media. This is guided by the underlying principle that certain fundamental skill sets and capabilities within
these various disciplines apply to the media platforms of broadcasting, electronic, film, and print.
The AEMM curriculum is divided into three levels. Students may take
Level I, Level II and Level III courses concurrently, provided prerequisite requirements are met.
Please view the core requirements courses for all AEMM majors.
Students must choose one of the following tracks within the Media Management
concentration: Management/Engineering/Legal,
Development/Production/Programming, Marketing/Sales/Distribution/Aquisition, or
Aesthetics/Criticism. Select one and declare it officially in the Advising
Center to ensure the most accurate Advising Guide. Complete 12 additional
credit hours within your chosen track.
| Media Management Required Course | |
|---|---|
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3 Credits (required) |
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Level III - Media Management Concentration
Unless otherwise advised by a faculty advisor, students should select from among the courses in a single arts genre in Media Management. The order of the course listing does not infer priority or sequencing; students should consult with an advisor to select the courses that best fit their needs.
Marketing/Sales/Distribution/Acquisition |
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| Decision-Makers: Media (strongly recommended) | 3 |
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| Radio Marketing and Promotion | 3 |
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| Motion Pictures: Pub, Promo & Advertising | 3 |
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| Radio Sales | 3 |
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| Advertising Copywriting II | 3 |
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| Selling and Buying Media | 3 |
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| Business of the Film Industry | 3 |
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| Public Relations Writing I | 3 |
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| E-Business I | 3 |
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Internship: Management 28-3188
See your Internship Coordinator to select and register for your internship. You
must have a cumulative gpa of 3.0 or higher and you must have completed a
minimum of 60 total credit hours to register for internship.
Coordinator/Faculty Advisor
for Media Management - Angelo Luciano Bio, Mary Filice Bio, Margie Nicholson Bio
Effective Fall 2007
Revised: 11/1/07
This is intended to guide students in course selection. However, course requirements are subject to change by the Arts, Entertainment & Media Management Department. Students are expected to be aware of AEMM department policies and are advised to read the Columbia College catalog and department materials each semester before registering. In addition, students are urged to meet with their faculty advisor at least once each semester.