In your first year, you’ll gain foundational knowledge that will be vital to your success in the creative industry. You’ll take core business courses in topics such as marketing, management and economics. But these aren’t your average business courses. We tailor them to the arts and media fields, so each example and scenario will make sense for the unique landscape of the creative industries.
You’ll also take a jam-packed survey course called Business of Design. This course will give you the lay of the land: current trends, opportunities, threats and themes emerging in the field. You’ll explore how different companies and agencies are structured and meet with guest speakers and Columbia alumni to get a sense of what the work looks like day to day.