In your first year, you’ll gain foundational knowledge that will be vital to your success in the industry. You’ll take core business courses in topics such as marketing, management and economics. But these aren’t your average business courses. We tailor them to the arts and media fields, so each example and scenario will make sense for the unique landscape of the creative industries.
You’ll also take a jam-packed survey course called Introduction to Marketing. This course will give you the lay of the land: current trends, opportunities, threats and themes emerging in the field. You’ll gain an introduction to the fundamentals of marketing: product, promotion, pricing, distribution, and the impact of consumer and market research, technology and globalization.