In your first year, you’ll gain foundational knowledge that will be vital to your success in the media industry. You’ll take core business courses in topics such as marketing, management and economics. But these aren’t your average business courses. We tailor them to the arts and media fields, so each example and scenario will make sense for the unique landscape of the arts industries.
You’ll also take a jam-packed survey course called Business of Media. This course will give you the lay of the land: current trends, opportunities, threats and themes emerging in the field. You’ll explore how different media industries are structured and will meet with guest professionals and Columbia alumni to get a sense of what the work looks like day to day. You’ll also go on site visits to some of Chicago’s top startups such as 1871, one of the leading digital startup incubators in the country, or Lost Arts, an entrepreneurial laboratory space for creatives.