Interactive Arts and Media Major
Interactive Arts and Media Major
Bachelor of Arts in Interactive Arts and Media
Majors in IAM learn to create media experiences with interactivity at their center, becoming proficient in the many skills required to conceive and execute work based upon this important new paradigm made possible by computer technology. Through the foundation courses, students develop an understanding of the relationship between art, media and technology, and study how to design for state-of-the-art digital media. They learn the basics of visual design, time-based media, digital storytelling, and shaping an interactive experience. Programming courses give students mastery of a powerful toolset, as well as the mental discipline necessary for problem solving and logical thinking related to digital media. More advanced courses build upon these skills in an effort to help students articulate their own vision, or convey the message of a client.
IAM student projects include responsive web pages, interactive installations, virtual worlds, or media for mobile devices. Response to input - human or environmental - is a core element of their creations. These experiences will serve them well as interfaces and interactive content become increasingly ubiquitous in our culture and our lives and professional opportunities in the field increase exponentially.
The degree prepares students for advanced study and for careers in creative services and media. Graduates of the program currently work in pre- and post-production houses, advertising agencies, graphic design firms, game design companies and a variety of small and large businesses. Some have chosen to continue their education and enter graduate degree programs.
Course Diagrams
Requirements/4Year Plan
Majors in IAM learn to create media experiences with interactivity at their center, becoming proficient in the many skills required to conceive and execute work based upon this important new paradigm made possible by computer technology. Through the foundation courses, students develop an understanding of the relationship between art, media and technology, and study how to design for state-of-the-art digital media. They learn the basics of visual design, time-based media, digital storytelling, and shaping an interactive experience. Programming courses give students mastery of a powerful toolset, as well as the mental discipline necessary for problem solving and logical thinking related to digital media. More advanced courses build upon these skills in an effort to help students articulate their own vision, or convey the message of a client.
IAM student projects include responsive web pages, interactive installations, virtual worlds, or media for mobile devices. Response to input - human or environmental - is a core element of their creations. These experiences will serve them well as interfaces and interactive content become increasingly ubiquitous in our culture and our lives and professional opportunities in the field increase exponentially.
The degree prepares students for advanced study and for careers in creative services and media. Graduates of the program currently work in pre- and post-production houses, advertising agencies, graphic design firms, game design companies and a variety of small and large businesses. Some have chosen to continue their education and enter graduate degree programs.
Course Diagrams
Requirements/4Year Plan