Expect to get your hands dirty. You’ll dive into advertising practice your very first semester with Introduction to Advertising, where you’ll create a hypothetical mini-ad campaign for brands such as the Red Cross or Starbucks. In Consumer Behavior, you’ll explore how people consume products, why we buy what we buy, and learn the practical value of shopper observation, in-home interviewing, creative focus groups and more. Advertising Copywriting will introduce you to the painstaking but rewarding practice of crafting creative ad copy for everything from print ads to social media posts.
Take your learning beyond the classroom and join our award-winning American Advertising Federation Ad Club. Get involved with our Chicago-exclusive One Club Creative Boot Camp partnership, where leading agencies’ experts work side by side with you on a campaign.