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Located in the heart of Chicago, Columbia College Chicago is a unique and vibrant place to learn. With over 120 years teaching creative students, Columbia graduates are prepared for exciting careers in the visual, performing, media and communication arts. Columbia offers Bachelor’s and Master’s Degrees as well as Certificate programs.
Our Advertising Art Direction program trains students to visually communicate to consumers about the products, services, or ideas of their clients. Through the classroom experience, students learn multiple roles: creative director, market researcher, photographer, illustrator, copywriter, and television director. They are trained in visual problem solving, creative strategic planning, branding, copywriting, marketing analysis, advertising theory and advertising photography. Just as in the industry, students often work in teams to complete projects, verbally and visually expressing their ideas to colleagues and instructors. Projects include advertising campaigns comprised of television commercials, collateral marketing, point-of-purchase advertising, out of home advertising, guerrilla marketing and related ancillary new media.
In Chicago there are more than 500 advertising agencies employing over 15,000 people. A large number of international agencies are headquartered in Chicago, so Columbia graduates are surrounded by professional opportunities.
Upon successful completion of this program students will:
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Request more information about Columbia College Chicago’s Art Direction BFA using the form on the right and we will send you program details.
Columbia College Chicago offers a diverse group of Bachelor’s, Master’s and Certificate programs.
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Request more information about Columbia College Chicago using the form on the right and we will send you program details.