Academics
Course Descriptions
Course Description: Box Office and Beyond: Revenue Generation Strategies for Live Entertainment
28-4815
The difficulty to improve productivity for live events (Baumol Law) will force future managers to investigate new and creative ways to maximize box office revenues and to look beyond for new sources of profit. This course presents all revenue maximization techniques, including box office management / ticketing, yield management, bartering, licensing, concessions, sponsorship, and media contracts, as well as their applications and their functions in the not-for-profit and profit sectors of the live entertainment industry, including theater, concerts, and sport events.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.