Academics
Course Descriptions
Course Description: Radio in Crisis: Limbaugh & Imus& Stern - Oh No!
41-2250J
This course will discuss controversial 'shock jocks' such as Don Imus, Howard Stern, Opie & Anthony and Mancow and look at how their on air antics approach broadcast indecency and has become more than a simple regulatory problem. It's important for radio management to have the necessary social, political, economic and legal framework to deal with these 'on the edge' broadcast talents. We will focus on the recently enacted Broadcast Decency Enforcement Act, signed by President Bush. The course will work as a crisis communications workshop with the view that FCC rules and regulation cannot be seen within a vacuum that ignores cultural realities. Each student will assume the role of a crisis manager for a "fictional" radio station and speak on behalf of the corporation during a crisis. The course will include the use of case studies, media spokespersons and current FCC documents.
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