41-3520
Students will explore advanced theoretical and practical principles of broadcast sales methodology in a small group classroom discussion setting, supported by practical experience conducted in professional radio sales departments. This intensive instructional milieu will give students the opportunity to build on the conceptual foundations that they gained in the Radio Sales class. Students will be required to engage in extensive study of sales methods and market data resources in libraries and on the internet.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.
