Course Description: Advertising Production II: Print Production Seminar*

Advertising Production II: Print Production Seminar*

54-2615

This course exposes students to the history of print production and processes used in creating advertisements for print media (newspapers, magazines, books, outdoor posters, "bus wraps," and other promotional materials.) This course familiarizes students with technical specifications, cost estimates, and scheduling timelines in producing printed advertisements. Students will participate in tours of advertising agencies and high-volume print production facilities.

Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.

* Prerequisite Required.