Academics
Course Descriptions
Course Description: Public Relations Cases & Crisis Communication*
54-2701
Course examines application of basic public relations principles through the case history method. Students explore important PR case histories and analyze and critique each decision with an emphasis on ethical public relations management. Special attention is given to managing crises, including consequences of unforeseen emergencies and disasters. Students learn a range of methods for handling various events with respect to target audiences.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.