54-2901
This Advertising Concentration/Media Focus elective covers techniques employed in negotiating and purchasing broadcast and print media. The process of buying broadcast time is covered, from making the initial request for "availabilities"; to negotiating rates; to purchasing unwired networks, network and spot television, cable and syndicated television, and radio. The process of buying space in print media similarly entails an initial request for "space," rate negotiation, and the purchase decision. Both processes include comparative research and quantitative/qualitative evaluations.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.
