54-3704
Course focuses on the use of IMC to better motivate, educate, and train employees in establishing/maintaining brand value. Course addresses how employees link to the brand and how to communicate organization's brand value internally and externally, etc. Topics addressed include how to develop internal campaigns, how to identify core issues, and what tools and techniques to use in relaying the message.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.
