54-3811
The purpose of this course is to provide students the opportunity to apply, practice, and better understand the tools and techniques examined in the introductory course. Various measurement and research techniques employed in advertising, marketing and public relations are reviewed. A full life span of a primary as well as a secondary research project is explored; from study design, execution, to analysis and interpretation as well as the final presentation. This course is highly recommended for future marketing professionals, who need critical analysis skill and strategic creativity in their decision making.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
