Course Description: Discrimination, Stereotypes & Stigma in Advertising

Discrimination, Stereotypes & Stigma in Advertising

54-3971

This course examines the role of advertising practitioners and other media content providers in disseminating negative portrayals of various segments of society. Course analyzes media treatment of people and issues related to mental illness, physical illness, disability, race, poverty, sexual orientation, gender, age and religious beliefs. Work products focus on the development of cause marketing and social marketing campaigns.

Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.