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Columbia College Chicago
Course Description: Mathematics of Public Opinion
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Course Description: Mathematics of Public Opinion

Mathematics of Public Opinion

56-1781

Public opinion surveys and polls are essential marketing tools for arts managers, politicians, journalists, and entrepreneurs. Understanding public opinion data requires both mathematics and marketing skills. Students learn the basics of gathering, analyzing and graphing data, and using the results to infer generalities from specific observation. In addition, topics covered include survey and questionnaire design and sampling methods. This math course teaches critical thinking and problem-solving skills necessary to the understanding of polls and surveys.

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