28-6118
This is a continuation of Marketing Principle, 28-6100. Upon completion of the course, students should be able to: 1) understand how marketing influences/directs business decisions; 2) develop ad/promotion strategies designed for specific results; 3) produce a marketing audit that reflects an assessment of the marketing environment and practices. Also covers: 4) analyzing case studies to better implement business/professional goals; 5) utilize marketing data for application and apply marketing skills directly to business goals.
Course descriptions are stored in OASIS and are maintained by the Associate Dean for each School.
* Prerequisite Required.
