Columbia’s Annual Gala
Columbia’s Events and Gallery Management Practicum Classes
The college’s annual fundraising gala not only raises money for students, it is organized and driven by students, with Events Management and Gallery Management classes taking the lead. The Gallery Management students install the art exhibits while the Events Management students organize, produce, and execute the gala’s activations and exhibits.
Re-Branding Austin-Bergstrom International Airport’s Concessions
Creative Agency Class
Students from Columbia played a pivotal role in an award-winning marketing campaign that rebranded the concession services at Austin-Bergstrom International Airport. The new branding, Beats, Bites, & Flights, was a result of the innovative work done by Columbia’s Creative Agency class and the airport’s marketing team. The campaign was recognized with a prestigious Excellence in Airport Marketing award from Airports Council International – North America (ACI-NA).
AEMMP Showcase
AEMMP Records and Artist Management Practicum Classes
AEMMP Records is Columbia’s award-winning record label. AEMMP was founded in 1982 and is the country's longest standing, student-run, record label. Each year, students produce and promote an AEMMP Records music showcase at SXSW, bringing talent from the label to perform in front of new audiences.
GET UP! STAND UP!
Gallery Management Practicum Students
Students curated, designed, and produced this exhibit, which was featured in Columbia’s Student Center. The exhibition commemorated the 30th anniversary of Nelson Mandela's historic presidency of South Africa and his legacy.
Client-Based Agency Work
Agency Class
Students at Columbia partnered with several start-up companies to help build their brands through integrated strategies that include social media, marketing, advertising, digital content, and public relations. In this video, students present their ideas to clients, and clients share their feedback.