Peter Jacobs - Columbia College Chicago

Peter Jacobs



Peter is a recognized leader in marketing with over 30 years of experience developing brand  strategy and performance-based marketing programs in a variety of industries.  His experience has included highly successful careers at several top global communication agencies such as Frankel & Company, Y&R/Wunderman and as a Brand Manager for Taco Bell Inc.

In 1998, Peter founded PMJ Group, pioneering a value-oriented marketing services model structured around fit for purpose that delivers high quality work at exceptional value at a lower cost of sale.

Throughout his career, Peter has developed many successful sales and marketing strategies and supporting campaigns for brands like Georgia Pacific, Kraft, CD One Price Cleaners, Office Depot,, SC. Johnson, Sears, Citigroup,          O ’Cedar, Blockbuster, Ace Cash Express, McDonalds, Blockbuster, Harrah’s Casino, and Taco Bell.  He was instrumental in creating marketing standards and practices and a global training program for Pepsi-Cola International.  Too, he has participated in the development of numerous research practices and methodologies to better understand and identify purchase behavior and activity applicable throughout a variety of industries.

Peter is the co-author of a forthcoming book; Promotion Principles, An Introduction to Behavior Based Marketing, slated for release to the college market shortly.

Peter is a graduate of Drake University.

Instructional Areas

Brand Strategy and Management


B.A., Drake University 1984