Assistant Professor of Instructionsarmstrongfowler@colum.edu
Shannelle Armstrong Fowler is a recognized leader in the retail and plus-size apparel space. Selected as a 2018 Style Hero by the TODAY show, she is an often-requested commentator on the retail and wedding industry, she is a body inclusive advocate for women everywhere.She is the founder of the Haute & Co.™ Bridal, Chicago’s first and only luxury boutique exclusively for curvy and plus size brides; a second location was opened in 2019, in Charlotte, NC. She is also the star of the reality series The Perfect Fit, streaming on PeopleTV.
Before launching the Haute & Co. brand, Shannelle served as the director of public relations for Sears Holdings. While in this role, she launched the celebrity lines of American Music Award winning rapper and songwriter, Nicki Minaj; Grammy Award winning singer and songwriter, Adam Levine; and WWE Professional wrestler, John Cena.
Prior to Sears Holdings, Shannelle served as manager, U.S. communications for McDonald’s Corporation. Shannelle also served as press advance with the Gore/Lieberman presidential campaign. Additionally, she served in various public policy and legislative roles.
Shannelle has a master’s degree from The George Washington University and a bachelor’s degree from Virginia Commonwealth University and studied marketing and branding at the Kellogg School of Management at Northwestern University.
Social Media and Digital Innovations
Creative Practice and Research Interests
Social Media, Fashion Public Relations, Body Positive Advocacy