Business and Entrepreneurship

Justin Sinkovich

Associate Professor

Associate Professor

618 S Michigan, Rm 701
Phone: (312) 369-6578


Currently teaching: Business of Media, New Media Strategies (graduate), Self Management and Freelancing, AEMMP Digital Distribution and Promotion Agency: Practicum

Justin Sinkovich grew up in Nashville TN, working summer jobs in the music industry and playing in bands.  While earning his bachelor’s degree in business from the University of Tennessee, Knoxville, he started touring as a musician, releasing albums, promoting concerts, and helping run a small independent record label, File 13 Records, with his band mates.  

After graduation he started Landspeed Records, a record store and music venue in Knoxville that won “Best New Business” of the year in the local weekly paper, Metro Pulse.  Justin accepted a sales and marketing position at Metro Pulse soon after.

Justin moved to Chicago and began working in physical music distribution sales at Cargo Records.  He then accepted a position as U.S. Label Manager at Southern Records overseeing publicity, radio, advertising, and artist relations for the U.S. office of this London-based company. 

In 1999, Justin and two friends co-founded one of the first and most influential MP3 websites,  Epitonic was a San Francisco-based start up that won a Webby Award for its contribution to the online music discovery industry.   Epitonic was acquired by NYC-based Palm Pictures where Justin worked under entertainment executive, Chris Blackwell, who had previously founded Island Records.  At Palm Pictures, Justin co-managed Epitonic and also contributed to a number of music, film, and animation marketing projects.

Justin left Palm Pictures to start another reputable music discovery start up headquartered in San Francisco,, and also became manager of File 13 Records.  During this time he earned his Masters of Arts Management degree at Columbia College Chicago. 

After earning his masters, Justin became New Media Manager at Touch and Go Records.  While in this position he oversaw the creation of the company’s digital distribution and promotion division which represented many top record labels such as Kill Rock Stars, Jade Tree, and Touch and Go and artists including Calexico, The Decemberists, The National, Sufjan Stevens, The Swell Season, and TV on the Radio.  

While working at Touch and Go Records, he began teaching Internet and Mobile Business at Columbia part time.  He became full time faculty at Columbia in 2009.  While teaching full time he has remained an active entrepreneur, consultant, producer, and musician.  Much of his professional work outside of Columbia revolves around his reacquisition of in 2011.  Epitonic has since grown to include a music and comedy festival, a live recording session series, a record label, and a management company in addition to its music discovery platform.

Teaching Interests

Digital Media Marketing, Social Media Marketing, Digital Distribution and Commerce, Web and Mobile Business, Entrepreneurship, Music Business, Music Production and Performance, Live Event and Tour Production

Research Interests

Game Pedagogy, Digital and Social Media Marketing, Media Business


B.S., Business Administration-Management University of Tennessee-Knoxville 1995
MAM - Master of Arts Management, Music Business Management Columbia College Chicago 2007