Business and Entrepreneurship

Philippe Ravanas

Professor

618 S Michigan, Rm 701
Phone: (312) 369-7764
Email: pravanas@colum.edu

Biography

A native of France, Philippe Ravanas is an Arts Management expert with two decades of experience in developing global strategies, directing multi-national teams and creating a network in the international arts and entertainment industries. He has a successful track record in building bridges between business and academia, both in Europe and in the USA.

Philippe previously served as Vice President of Corporate Communications for Euro Disney in Paris. He participated in its launch and developed pan-European marketing strategies with its official sponsors, including Coca-Cola, Mc Donald's, Mattel and Nestlé. He contributed to the redefinition of its pricing strategy and eventually served as its official spokesperson, reporting directly to the CEO and successfully turning around adverse press opinion. He then joined Christie's Auction House in London and New York, where he took charge of its worldwide client relationship management strategies, processes and database.

Philippe is currently the chairman of the Business and Entrepreneurship Department at Columbia College in Chicago - the largest program of its kind in the world. He teaches the following classes: Revenue Generation Strategies for Live Entertainment, Comparative Cultural Policy, Sponsorship and Entertainment Marketing.

He is a contributing author of the third edition of Marketing Culture and the Arts (a book translated in thirteen languages and used by arts management professionals and students around the globe) and a co-author of Marketing Planning for the arts. He is a contributor to the International Journal of Arts Management, to the Journal of Cultural Economics and to the Curator Journal.

He has lectured extensively with the Arts and Business Council of America on subjects such as Revenue Management, Sponsorship and Marketing the Arts to families. He has coached several cultural institutions in drafting a marketing plan, including the San Francisco Shakespeare Festival, the Richmond Art Center, San Francisco’s Magic Theatre, Berkeley's Small Press Distribution, Chicago's Famous Door Theatre, Boston's Revels and the Merrimack Repertory Theatre from Lowell, Massachusetts.

He has also provided consulting services to many multinational institutions and corporations, including the United Nations Conference on Trade and Development, the World Trade Organization, the European Parliament, the National Geographic Society, The Wallace Foundation, the Chicago Community Trust, Amazon, RCA, Technicolor, Columbia Sportswear, AC Nielsen, General Electric, Daimler-Chrysler, Kimberly Clark, Sara Lee, Pratt & Whitney, Steelcase, Square D, Toshiba, John Deere, Baxter, PPG, AON, Fortune Brands, Molex, Lafarge, Monsanto, Corning, Westinghouse.

He is a musician, playing drums in several bands, and an avid traveler. He studied Art History and Philosophy in Aix en Provence, France. He holds a graduate degree from the Ecole Supérieure de Commerce of Marseilles, France, and an MBA from the University of Wisconsin – Madison.

Degrees

Diploma, Business Administration Ecole Superiure de Commerce 1989
M.B.A., Business Marketing University of Wisconsin-Madison 1990
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