Biography
Sandra has over 17 years of experience in strategic marketing and communication including project work for Apple, Microsoft, Nordstrom, The Art Institute of Chicago, Cosmopolitan Magazine, Christopher & Dana Reeve Foundation, and other brands and is a founder of a business strategy consultancy that offers advisory services in strategic marketing, communication, business development, and professional education.
Since 2008, she has taught graduate and undergraduate courses at Loyola’s Quinlan School of Business, Columbia College Chicago, Middlesex University London, University of Warsaw, University of Glasgow, University of Economics Prague, Charles University Prague, Tomas Bata University Zlin, and Masaryk University in the Czech Republic. She is currently pursuing a PhD in Communication & Media with research focus on arts marketing, media and communication, and museum studies. She regularly presents at academic conferences around the world and participates in international grant projects. Two most recent conference presentations focused on museums and media and took place in Lisbon, Portugal and Dubai, UAE. Sandra just completed a 4eu+ alliance grant project focused on visual communication and PR and is currently involved as an organizer and lecturer in the GLOCAL Summer School (http://globallocal-erasmusmundus.eu/programme-overview/summer-school/).
She holds BBA (Economics & International Business) and MBA (Marketing & Operations Management) from Loyola University Chicago, completed two Project Management Certifications from Northwestern University, and World Art History Certificate from the Smithsonian Institution.
Sandra loves spending time outdoors hiking with her husband and nine-year-old son. Her other passions include running, reading non-fiction, and baking. Her dream is to see Mount Everest.
Instructional Areas
Arts Marketing, Media and Communication, Museum Studies, Marketing, Consumer Behavior, Social Change Communication, Promotional Marketing, Marketing Strategy, Branding, Brand Management, Creativity in Marketing, Global Marketing, Branded Entertainment, Advertising, Social Media, Non-Profit Marketing, NGO Marketing, Integrated Marketing Communications, Marketing Plans, Visual Communication
Creative Practice and Research Interests
Arts marketing, arts management, media and communication, mass media, visual communication, museum studies, marketing historiography, art history
Degrees
A.A., Business Administration and British Literature Wright College 2002
B.B.A., Economics and International Business Loyola University of Chicago 2004
M.B.A., Business Administration Loyola University of Chicago 2006