Social Media and Digital Strategy, BA


Columbia is one of the first schools in the country to offer a Social Media and Digital Strategy major; the undergraduate program prepares students to work in this exciting new field across industries. Content creators, social media managers, digital strategy experts, and others are needed for nonprofits, companies, artists, start-ups, and more. This major draws from already established programs in Advertising, Business and Entrepreneurship, Interactive Arts and Media, Journalism, and Public Relations. This field is rich with internship opportunities, helping you graduate career-ready with ample real-world experience.

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