During your last year, you’ll create an interactive digital campaign reflecting your very best content strategy and creation work, refining your social media and digital strategy portfolio. You’ll also likely be working on your second internship assignment, possibly as a social media community manager, a content strategist or a content creator using video, blogs, and/or social media platforms such as Snapchat, Instagram, Facebook and more.
You’ll be fully engaged in the Social Media and Digital Strategy Practicum, which functions as a digital consultancy as you develop real work for clients. At this point, your body of work will include social media-focused projects from your class assignments as well as real-world projects. By the time you graduate you’ll be prepared to work as a social media storyteller and create content across multiple media platforms.