What Is Music Business?

According to Jerry Brindisi, interim director of the School of Business and Entrepreneurship at Columbia College Chicago, music business is the full ecosystem that brings music from creators to consumers. “It starts with the songwriter or the composer—the creators of copyright—and then includes everything that helps bring their work to the public,” he explains. 

That includes licensing, publishing, recording, marketing, distribution, music management, and producing live performances.  

“It's also the branding around artists, the synergy with other industries like film, video games …. even toys that feature music,” Brindisi says.  

In short, it’s all the behind-the-scenes infrastructure that helps connect music, and all the products that feature music, with consumers to generate revenue. 

How Do You Get Work in the Music Business?

Getting a job in the business of music isn't just about passion — it’s about preparation and connections. “At Columbia, students don’t just learn about the industry—they get to experience it,” Brindisi says. 

Through practicum courses in artist management, music licensing, and running AEMMP Records (a student-run label), Columbia students work directly with artists and industry professionals. They also participate and get hands-on experiences during events like South by Southwest in Austin as well as with major music festivals like Lollapalooza and Sueños through partnerships with organizations such as C3 Presents and Barnstorm. 

“That kind of direct industry engagement—real work, real people, real stakes—gives our students a huge advantage,” Brindisi adds. 

What Can I Do With a Music Business Degree?

The better question might be: What can’t you do? Columbia music biz students go on to become: 

  • Artist managers 
  • Label executives 
  • Music publishers and licensing reps 
  • Tour and venue managers 
  • Music marketers and publicists 
  • Sync specialists for film, TV, and games 

Beyond those roles, Brindisi highlights that many grads find opportunities in adjacent industries—like advertising, video production, and city-run music or cultural affairs offices.  

“There are a lot of companies that rely on music even if they’re not music companies. Once students understand how music rights and licensing work, those doors start opening,” he says. 

Is a Music Business Degree Worth It?

“Without a doubt,” Brindisi says. “It’s a very specialized industry with very specific needs. If you don’t understand how it works—especially the legal and financial aspects—you’re already at a disadvantage.” 

He emphasizes that even roles in accounting, law, or marketing require a deep knowledge of how revenue flows through music’s unique business model. “Our alumni and industry partners tell us time and time again: having a solid understanding of music business gives you an edge,” he adds. 

His own recognition by the Music Business Association, which recently named him Music Business Educator of the Year, speaks to how industry professionals value formal education in this field. 

What Jobs are There in the Music Business?

Whether you’re drawn to the spotlight or prefer working behind the scenes, there are countless roles for music business graduates, including:

  • A&R Representative – scouts and develops new talent 
  • Music Supervisor – selects music for visual media 
  • Concert Promoter – plans and executes live shows and tours 
  • Licensing Coordinator – manages intellectual property use 
  • Streaming Strategist – builds audience engagement on platforms 
  • Artist Manager – handles everything from tour planning to career direction 
  • Festival Operations Lead – coordinates logistics for large-scale events 

And don’t forget the entrepreneurial path. “Much of the industry runs on small businesses—managers, attorneys, marketers, indie labels,” says Brindisi. “If you’re creative and driven, this degree gives you the foundation to build something of your own.” 

In an industry built on innovation, a music business degree helps you keep up—and stand out. As Brindisi puts it, “If you're passionate about music but want to make an impact behind the scenes, there’s no better way to start than by learning how the business really works.” 

Why Choose Columbia College Chicago for a Music Business Degree?

Columbia College Chicago offers a Music Business program designed to prepare students for real-world success in the music industry. With hands-on experiences, expert faculty, and access to Chicago’s vibrant music scene, you’ll graduate ready to ready for your career in music business. Here’s more on why you should choose Columbia: 

  • Industry-Connected Faculty – Learn from experienced professionals who bring real-world expertise from major labels, live events, publishing, and entertainment law. 
  • Hands-On Learning – Gain practical experience through student-run record labels, live events, internships, and collaborations across creative disciplines. 
  • Career-Ready Curriculum – Study a curriculum that covers everything from copyright and licensing to marketing, entrepreneurship, and data analytics. 
  • Chicago as Your Classroom – Tap into one of the country’s most iconic music cities, with access to internships, venues, and networking opportunities. 
  • Cross-Disciplinary Collaboration – Work with students in audio arts, film, marketing, and more to simulate the collaborative nature of the music business. 
  • Strong Alumni Network – Join a community of successful alumni working in all areas of the industry—from major music companies to indie startups and festivals. 
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