Dana Connell - Columbia College Chicago

Dana Connell

Associate Professor



Professor Dana Connell is the Associate Chair of the Department of Fashion Studies in the School of Fine and Performing Arts at Columbia College Chicago.

Connell has more than 25 years in retail buying, sales, promotion, and consulting. She is the author of A Buyer’s Life, a “how to” for entrepreneurs and students alike making sense of the numbers to plan and execute profitable retail businesses. While some fret over the current state of retail, Connell is energized by the fast pace of change and what that means in retail. Her students have won numerous National Retail Foundation and Fashion Scholarship Fund awards totaling more than $50,000. She guides her students pushing the boundaries of retail brands reimagining the future landscape through virtual reality, augmented reality, experiential retail, and collaboration.

Connell earned her MBA in Marketing at Dominican University.

Instructional Areas

All business aspects of retail and merchandising.

Creative Practice and Research Interests

Connell is currently researching design and sustainability issues related to Personal Protective Equipment (PPE) worn by oncology nurses who administer chemotherapy.


B.A., Fashion Merchandising Dominican University 2007
M.B.A., Marketing Dominican University 2009